Hi and welcome to my blog where you can see the research, planning and pre-production work of a new music video for Daft Punk's Around The World. You can also find on here sample footage, rough cuts, behind the scenes and other vodcasts, weekly podcasts, and ongoing reflection on the process. Please use the links list provided to quickly find what you looking for!

Sunday 9 September 2012

E.g. Vid 7: OK Go - Here It Goes Again

Track: Here It Goes Again
Artist: OK Go
Genre: Alternative
Director: Trish Sie and OK Go
Year Released: 2006

The Here It Goes Again music video is just one continuous take, and shows the band members of OK Go doing a dance routine on eight treadmills. The video was filmed 17 times to get it right.

The dance routine was choreographed by Trish Sie, who is the sister of OK Go front man Damian Kulash. The original video was taken down from YouTube and re-posted, but has in total received around 65 million views to date.

The video was praised for its creativity, winning the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube Award for Most Creative Video. Because of this the video has been reproduced many times, both by fans and TV shows such as The Simpsons and Big Brother.
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